2026 Webinar Series
Hear from Lippincott’s brand, experience and marketing experts as they share insights on navigating today’s toughest challenges and staying ahead of what’s next.
Tuesday, March 24
8a PT / 11a ET / 4p UK / 5p CET
Why do airlines purchase flight hours instead of jet engines? In what business does Apple’s Genius Bar compete? And why is light-weight cat litter a thing?
Every so often, an industry is reconfigured by a brand bold enough to challenge the status quo with an offering that redefines the basis of competition. While most of the category converges around similar products and features—shifting share and shaving margins—these trailblazing brands find ways to break free and outperform.
It’s not random. It’s not luck. And it happens again and again. So, what’s going on? In this webinar, Lippincott senior partner and renowned innovation expert Taddy Hall will reveal how the process of category creation isn’t about breakthrough technology or capturing inspiration in a bottle—it’s about looking at the same data as your competitors and seeing what they’re missing. We'll take a practical look at category creation, escaping zero-sum growth, and finding the opportunities hidden in plain sight.
Presented by:
Taddy Hall, Senior Partner, Experience, Innovation & Engineering, Lippincott
Wednesday, June 17
8a PT / 11a ET / 4p UK / 5p CET
M&A is back as a growth lever—but it’s not the same playbook.
Value is more exposed, shaped by uncertainty, scrutiny, and the ability to maintain alignment across stakeholders from the outset.
And yet, brand and marketing are often brought in late, missing a critical moment to shape perception and build momentum when it matters most.
Which may be the challenge in itself—seeing brand as something to execute, rather than a way to solve for alignment, confidence, and value from the start. Join Lippincott’s Allen Gove and Ben Le as they explore how brand can bring clarity, reduce risk, and turn transactions into lasting value.
Presented by:
Allen Gove, Senior Partner, Brand Strategy, Lippincott
Ben Le, Partner, Brand Strategy, Lippincott
