Inspire and Empower Employees

We help companies activate their brand within their employee base, creating a sense of shared purpose and inspiring belief that can accelerate business growth and is critical to long-term success.

Getting you there

We're advocates of cultural empathy, using it to manage organizational dynamics, inspire employees, catalyze change, energize your organization and attract new talent.

Employee Value Proposition

Engaged employees are critical to business success in their role delivering a brand. That's why we use a proprietary framework to craft employee value propositions that drive engagement with existing employees and help brands attract new talent.

Employee Engagement

Brands that last have a defining characteristic: an energized employee base. To help our clients get there, we develop and implement experience visions and activation roadmaps that empower employees to champion and deliver the brand.

Internal Events and Programs

We help today's biggest brands create breakthrough corporate events, cultural moments, and celebrations. From activating DEI strategy to building rewards and recognition initiatives to training programs and beyond, we embed the brand across all aspects of the employee experience.

Internal Communications

We amplify brand storytelling and immerse employees in the brand and culture. Whether through functional tactics like leadership talking points or emotionally-driven campaigns and grassroots digital experiences, we help clients bring employees along for the brand journey.

Employer Brand Measurement

Our proprietary platform, Brand Aperture® Engage, measures and benchmarks the strength of employer brands through the dimensions of connection, progress and enablement to inform priorities for employee communications, experiences and activations.

Related Work

“If you want to maximize impact with customers, you can do that only from the inside out—by focusing on your employees first and then empowering them to deliver the brand to customers. ”

Building Go-to Brands from the Inside Out

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