Drive Marketing Strategies

We help marketers stay ahead of change and develop the structures and tools they need to succeed in an evolving customer landscape. 

Getting you there

From generating real-time customer insights to establishing rapid-response marketing capabilities and beyond, our goal is to help clients drive customer preference and accelerate growth. 

Commercial Effectiveness

Driving return on marketing investment is an imperative for any marketing leader. That’s why our rigorous approach outlines how to deliver more meaningful customer relationships, greater lifetime value and new sources of revenue.

Demand Generation

We optimize your content to secure the attention of your target audiences and align your go-to-market teams to work on and prioritize high-priority, qualified leads that will bring revenue to your organization, year after year.

Brand Measurement

Many studies only track attributes. Lippincott’s approach is designed to measure to manage, identifying the interactions most influential to raise desirable brand perceptions that drive profitable behaviors.

Brand Loyalty Strategy

In today’s world of hyper brand proliferation and customer choice, a dynamic loyalty strategy is more important than ever. We work with clients to identify customer engagement drivers and create programs to retain and grow their business.

Marketing Operating Model

We dive deep into our clients’ organizations to help optimize their marketing engine, aligning resourcing, redefining structures, and driving clarity around roles—all to maximize effectiveness and the bottom line.

Product Marketing

As experts in launching and sustaining new propositions, we help teams accelerate in-market performance. Our approach drives impact and transfers skills to your teams for enduring impact.

Sales Enablement

We help empower your sales team with a full kit of creatively designed messages, assets, and collateral to turbocharge prospect acquisition, along with powerful insights to drive efficiency, maximize effectiveness, and accelerate win rate and pipeline velocity.

Brand Valuation

Brand can be a business’s greatest asset. To uncover and harness its true potential, we help clients develop evaluation metrics and methods to estimate a brand’s financial value over time, a critical proof point for marketing leaders.


We believe that strategically-rooted and differentiating campaigns have the power to transform the brand conversation. Our approach is a unique combination of creativity and strategy, with a thorough understanding of who the audiences are, what progress they’re seeking to make and what stories will resonate.

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