2025 Webinar Series
Hear from Lippincott’s brand, experience and marketing experts as they share insights on navigating today’s toughest challenges and staying ahead of what’s next.
Thursday, March 20
8a PT / 11a ET / 4p UK / 5p CET
Why does making the case for brand investment so often feel like an uphill battle? Part of it has to do with brands’ inherent intangibility: they’re slippery to grasp and inconvenient to measure. But some of it also has to do with how we frame and communicate their value to key stakeholders.
In this webinar, we offer actionable advice on how to get brand a seat in the C-Suite, converting even the most stringent skeptics into nurturers and evangelists of brand.
Presented by:
Dylan Stuart, Senior Partner, Strategy, Lippincott
Eric Tsytsylin, Partner, Strategy, Lippincott
?fmt=webp-alpha&qlt=100&wid=600)
How marketing and CX leaders can (and must!) work together to create the experiences that matter in 2025.
Tuesday, June 24
8a PT / 11a ET / 4p UK / 5p CET
As consumers tighten up their purse strings, delivering a best-in-class experience is the strongest lever a brand can pull to keep them coming back. For leading brands, transforming CX moments into signature, brand-defining experiences is essential. Today, this responsibility falls not only on brand leaders but also on CX leaders and hybrid thinkers.
Register for the second installment of our 2025 webinar series, where we explore how CX and brand leaders can work together to shape signature moments, embed soul into systems, and design branded experiences that resonate and drive business growth in the age of AI.
Presented by:
Tom Ajello, Senior Partner, Lippincott
Cole Nielsen, Partner, Lippincott
Tuesday, September 30
8a PT / 11a ET / 4p UK / 5p CET
In 2025, brand change is under a microscope. High-profile evolutions are sparking praise—and critique—in equal measure. But brand transformation is more than surface-level updates; it’s about leading change that aligns with evolving business strategies driven by customer expectations, disruptive technologies, and competitive forces.
With 80% of CEOs expecting marketing to drive growth, the pressure is on to deliver more than just compelling campaigns. In this webinar, we explore how marketers can maximize growth and minimize risk with brand activation.
Presented by:
Shelby Hawker, Senior Partner, Strategy, Lippincott
Emily Guilmette, Partner, Strategy, Lippincott
Tuesday, November 11
8a PT / 11a ET / 4p UK / 5p CET
Just like all organisms in nature, brands must evolve to survive.
But in today’s world, brand identity changes and logo evolutions can be cultural lightning rods—disliked by some, beloved by others, critiqued and discussed by all. It’s unavoidable. What matters is your approach: how you navigate design risk and shape an identity that allows a business to grow, be better understood and drive measurable impact.
During the session we'll explore when to evolve, what it takes to design to break through in today's cluttered world, how to balance design risk and reward without losing trust with key audiences and more.
Presented by:
Lee Coomber, Senior Partner, Lippincott
Jenifer Lehker, Senior Partner, Lippincott
