Tenarai

Long before AI became the market’s favorite promise, Infogain was building the foundation for what would come next.

The company had earned trust as a digital experience partner to Fortune 500 clients, known for deep engineering expertise, reliable delivery, and the ability to connect experiences across complex digital ecosystems. But the market was moving fast. AI was reshaping what clients needed, what competitors claimed, and what category leadership would require.

Infogain saw the opportunity early. The company was already transforming its business around AI—expanding its capabilities, elevating its strategic partnerships, and positioning itself to help clients achieve outcomes at a new scale. But its brand had not kept pace.

Built for a smaller, more narrowly focused business, the existing identity was holding the company back. And in a market crowded with competitors racing to borrow the language of AI, Infogain risked being mistaken for just another company chasing the hype. Leadership’s ambition was clear: to make their multiyear transformation into an AI acceleration company credible, ownable, and tangible—without sounding like everyone else.

Lippincott partnered with Infogain to build a brand identity that went beyond the cosmetic to reframe perceptions: from technical vendor to strategic partner, from legacy services to AI acceleration, from process-driven execution to flexible solutioning, all while conveying the strength of its elite talent, agility of its AI platform, and deep domain knowledge that modern tech buyers prized most.

At the heart of the new brand platform is a unifying idea, Pull your future forward, that captures the company’s ability to turn technological disruption and AI adoption into exponential value for customers.

The new name, Tenarai, is bold and modern, signaling the company’s AI-first ambition in a way that still feels deeply human. “AI” is cleverly embedded within as a cue, and the name’s easy, memorable flow makes it engaging to say and hear.

Reinforcing the name and brand story is a bold logo and graphic identity that balances energy, vibrancy, and warmth—reflecting the many ways Tenarai shows up as a trusted partner to its clients. At its core, the symbol brings together two complementary forms to create a ‘T,’ expressing the belief that powerful partnerships are foundational to helping businesses pull their futures forward. It also captures the dynamism and inventiveness that define Tenarai’s approach to building technology solutions that are both cutting-edge and enduring.

Tenarai launched on April 26, marking the next chapter in the company’s evolution—and giving it a brand built to lead the AI era, not simply participate in it.