Innovation Strategy
At Lippincott, innovation strategy is where bold growth ambitions are realized through actionable creativity.
We help you take market opportunities and craft the specific experiences, products, and services that will bring your brand’s future to life. We intertwine strategy and innovation to translate your growth vision—whether it’s entering new categories, reaching new geographies, or targeting new consumer segments—into tangible, brand-led solutions that create meaningful connection and measurable impact.
Building on your growth strategy, we dive deep into what your brand stands for, the unmet needs of your consumers, your unique assets and capabilities, and the competitive landscape. This holistic understanding fuels and ideation process designed to explore and test a range of potential new offerings. Through a rigorous process of prototyping, piloting, and iterative learning, we help you find the right ideas, ensuring they resonate authentically with your audience while delivering on your strategic goals.
Our full suite of innovation strategy services includes:
- Jobs to be Done research
- Business modeling and pipeline development
- Concept ideation and development
- Qualitative and quantitative concept testing
- Prototyping and piloting
