Tarek Sultani​

Tarek is a Senior Partner based in Dubai and leads Lippincott’s business across the Middle East. With more than 18 years of experience in brand and marketing consulting, he helps organizations turn customer insight into standout brands, spanning research, brand strategy, naming, brand architecture, customer experience, and innovation.

Born in Lebanon, raised in Saudi Arabia, and educated in the United States, Tarek has led global, multidisciplinary teams on major branding and design programs for clients including Saudi Aramco, Al Jazeera, Etihad Airways, Al Rajhi Bank, the Dubai Government, Majid Al Futtaim, and Etisalat. Entrepreneurial by nature, he brings emerging capabilities such as AR/VR, programmatic marketing, and digital product creation into transformation work.

Before joining Lippincott, Tarek was Studio Lead for Fjord (Accenture) in the Middle East. He holds an MBA from Boston University and is a frequent speaker at regional conferences including GITEX, Dubai Lynx, and the YAL Media Summit.