Taddy Hall​

Taddy is a Senior Partner in Lippincott’s Experience, Innovation & Engineering practice and one of the world’s leading innovation experts. Specializing in unlocking growth in mature industries, he has spent decades advising chief executives on the design and implementation of successful growth strategies.

For 20 years, Taddy also collaborated with Harvard Business School professor and innovation authority Clayton M. Christensen on numerous advisory and research projects. Together, they co-authored multiple articles for Harvard Business Review, along with the bestselling book Competing Against Luck.

Taddy also led Nielsen’s Breakthrough Innovation Project and served as lead author of the annual Nielsen Breakthrough Innovation Report from 2012 to 2016.

Over the past 25 years, Taddy has served as a mentor and Senior Advisor for Endeavor, a network of more than 2,000 high-impact chief executives in emerging markets.

A frequent speaker and author, his articles have appeared in Harvard Business Review, The Wall Street Journal, Ad Age, HuffPost, Time, Business Insider, Chief Executive, and CMO magazine. Taddy also co-authored The Online Advertising Playbook, published by John Wiley & Sons in April 2007.

Taddy holds a Bachelor of Arts degree from Yale University and an MBA from Harvard University.

Outside of work, he is a Peloton fanatic and lifelong gym rat. As the father of two competitive-sailing daughters, he spends much of his free time fine-tuning his logistics support skills—though he still struggles with backing up the trailer in reverse.