Sean Doh

Sean Yunsang Doh is Head of Korea at Lippincott, working closely with Korean clients and leading projects across the Asia-Pacific region. He brings extensive experience helping Asian businesses grow and transform their brands in global markets.

Sean’s work spans a broad range of strategic brand topics, including the globalization of corporate brands, new product innovation for global markets, in-store customer experience innovation tailored to local consumers, brand value creation for startups and spin-off businesses, and brand portfolio diagnostics. He has led and delivered projects across both B2C and B2B sectors.

He has advised senior leadership teams at many of Korea’s most prominent companies, including Samsung, Hyundai Motor Group, HD Hyundai, Korean Air, Lotte, The Shilla Hotels & Resorts, and CJ, as well as high-potential startups.

Prior to joining Lippincott, Sean was a Principal Consultant at Oliver Wyman. He holds a bachelor’s degree in Business Administration from Korea University.