Senior Partner, Strategy
Nital Patel
Connect with Nital
Nital is a Senior Partner in Brand Strategy at Lippincott, based in Santa Barbara, California, with nearly 20 years of experience leading brand-building work for global consumer and corporate brands. He specializes in brand architecture, positioning, portfolio assessment, customer insight, and naming strategy and research—grounded in the belief that the best brands sit at the intersection of business strategy and customer insight.
His clients have included American Express, Caterpillar, DuPont, Elevance Health, Intuit, Kaiser Permanente, Prudential, PwC, Samsung, Walmart, and more. He created Lippincott’s Agile Masterbrand approach to unlock the power of the masterbrand while maintaining flexibility.
An entrepreneur at heart, Nital built and sold a first-of-its-kind French single malt whisky brand. Outside of work, he is an avid reader of global news who loves digging into how things work.
Nital holds a B.A. in Sociology and Economics, an M.S. in Engineering-Economic Systems and Operations Research, and an M.B.A. from Stanford University.
