Allen Gove

Allen is a Senior Partner in Strategy based in Lippincott’s Boston office, specializing in brand strategy across positioning, naming, brand architecture, and activation. He has partnered with leading brands including Coca-Cola, Black & Decker, Stanley, USG, Walmart, and Zoetis.

Before joining Lippincott, Allen was Director of Strategic Marketing at Fidelity Investments, where he led customer and competitive analysis, market positioning, and segmentation. Earlier in his career, he was an Associate at Oliver Wyman, focused on brand and marketing strategy.

At Lippincott, Allen leads the firm’s PrOWd chapter, fostering a workplace where LGBTQ+ colleagues can thrive by bringing their full selves to work.

He holds a B.S. in Building Sciences and a Bachelor of Architecture from Rensselaer Polytechnic Institute, as well as an MBA from Dartmouth’s Tuck School of Business.