November 2, 2026
Lippincott completes acquisition of Athletics
The acquisition bolsters Lippincott's capabilities in digital design and creative production technology.
NEW YORK, November 2, 2026 --Lippincott, a global brand, experience, and marketing consultancy and a Marsh business, today announced the completion of its previously announced agreement to acquire Athletics, a New York-based brand and innovation studio known for its multidisciplinary approach to design, digital experiences and creative technology, including proprietary AI software, Sesame, used to build custom brand activation tools.
With the acquisition now closed, Lippincott has strengthened its ability to help clients move seamlessly from strategy to practical application, bringing together strategic thinking and design with more integrated digital, motion, and creative technology expertise.
“Chief marketers’ challenges are changing rapidly, and they are increasingly seeking strategic advisors with more comprehensive and integrated executional capabilities,” said Michael D’Esopo, CEO, Lippincott. “This acquisition moves Lippincott another step closer to that position, accelerating the expansion of the capabilities we’ve already been growing.”
Terms of the acquisition were not disclosed.
About Lippincott
Lippincott is a global brand, experience, and marketing consultancy. Since 1943, we’ve helped ambitious leaders unlock the beautiful possibilities hiding inside their toughest challenges, turning them into brands and ideas that live in the real world and create lasting business value. As part of Oliver Wyman, we bring high-caliber industry, risk, and operational insight into our work, pairing a management consultancy’s strategic rigor with a proven legacy of creativity.
About Athletics
Athletics is a brand innovation studio specializing in identity, experience, and creative technology. Working at the intersection of culture, technology and business, the studio helps clients design their place in the world, pairing strategic clarity with design that is built to scale. From Salesforce's evolution into the agentic era to identity and digital systems for IBM, Google, Amazon, MoMA, and Major League Soccer, its work turns ambition into brands that get to work.
Media contact:
Laura Schultz
+1 212 521 5501
Laura.schultz@lippincott.com