Looking Vertically
A Lippincott original series unpacking the defining brand challenges for industries that move the world forward.
7 ways payment brands can break through
Think about the last time you bought something: a cup of coffee with the tap of your phone, a food delivery ordered via mobile app, or an online retail purchase. Today's commerce is being defined by payment brands. The only problem for their marketing leaders? Our data shows that none of the brands are seen as unique to consumers. Here's how they can break through.
“From our 80+ years of working across every imaginable sector, we're acutely aware that what wins the brand battle in one industry isn’t what wins in another. This series is about helping marketing leaders across sectors navigate today's biggest branding challenges.”
