Looking Vertically
A Lippincott original series unpacking the defining brand challenges for industries that move the world forward.
Manufacturing brand-powered growth
For industrials, competing on price and innovation can only get you so far. And in an increasingly complex era where buyers need strategic partners, not just vendors, it’s becoming more and more clear that it’s not far enough. It’s time for industrials to start competing on brand. Here's how.
“From our 80+ years of working across every imaginable sector, we're acutely aware that what wins the brand battle in one industry isn’t what wins in another. This series is about helping marketing leaders across sectors navigate today's biggest branding challenges.”
