Looking Vertically
A Lippincott original series unpacking the defining brand challenges for industries that move the world forward.
As automotive engineering converges, brand becomes the engine for growth
The automotive industry is moving at full speed—electrification, software platforms and rapid product cycles are transforming what cars can do, while making them feel more interchangeable to buyers. To break through in a crowded market, brands must design relationships beyond purchase, creating recognizable moments, and building character that goes beyond the tech spec sheet. Here's how.
“From our 80+ years of working across every imaginable sector, we're acutely aware that what wins the brand battle in one industry isn’t what wins in another. This series is about helping marketing leaders across sectors navigate today's biggest branding challenges.”
