Looking Vertically
A Lippincott original series unpacking the defining brand challenges for industries that move the world forward.
Brand is an untapped asset for energy companies. Here’s why.
The energy industry is at an unmistakable inflection point. And in this high-stakes landscape, brand matters more than ever. It’s not just about a stance on energy—it’s about telling a credible, compelling story that builds trust and aligns your vision with tangible impact. But very few companies get it right. Here's how energy companies can harness brand successfully.
“From our 80+ years of working across every imaginable sector, we're acutely aware that what wins the brand battle in one industry isn’t what wins in another. This series is about helping marketing leaders across sectors navigate today's biggest branding challenges.”
