Modernizing a media icon with PBS

Episode 3

Modernizing a media icon with PBS


Play 'Icons in the making'
Modernizing a media icon with PBS

Ira Rubenstein is a media industry pioneer. While at Sony, he established Movielink, a first-of-its-kind on-demand service. At Marvel, he launched the first comic book app, earning the approval of Steve Jobs himself. And now, as Chief Digital and Marketing Officer at PBS, Rubenstein is leading the heritage brand’s digital revolution. In this episode, he discusses the daunting task of spearheading a brand transformation and the importance of trust and integrity in today’s media and arts landscape.

Billboards of shows

“I’m also a big believer in trying to make decisions quickly. Yes or no, make a decision because making no decision is always the wrong decision.”

Ira Rubenstein