Being unapologetic with NYC Pride

Bonus Episode

Being unapologetic with NYC Pride


Play 'Icons in the making'
Being unapologetic with NYC Pride

Heritage of Pride, a nonprofit born from the events of the Stonewall Uprising, has cemented itself over the last 30+ years as the foremost LGBTQIA+ Pride organization. In this episode, we talk to NYC Pride Co-Chair André Thomas about the significance of this year’s theme ‘Unapologetically Us,’ their new inclusive brand identity, designed by Lippincott, and how brands can authentically show up in June—and beyond.

nyc pride poster on sidewalk
nyc pride hands holding
nyc pride gif

“I think people have a nose for brands that are not authentic. They can really see when a brand is not living up to its own values.”

André Thomas
NYC Pride