Brand New welcomes the new ForeSee logo, redesigned by Lippincott, as a marked improvement that adds sophistication and inspires consumer confidence.

The newly released U360 Design Competition "Elevate" Winners Showbook features Lippincott's "Dell Brand Book", winner of the Communications Excellence Award for 2011.  "Elevate" encompasses "an uplifting collection of award-winning work that demonstrates the effective, creative role that print communication plays in the marketing mix".   The U360 Competition was judged by members of the Appleton Design Council in January 2011.

The former Unitrin's rebirth as Kemper Corporation garners the approval of Brand New, as does their new Lippincott-designed identity.  The Kemper logo receives high marks in particular for its "welcome simplicity" and the identity overall succeeds in representing change without  alienating current customers. 

Unitrin's transformation into Kemper Corporation is deemed a "smart and strong rebranding" by Indentityworks.  Lippincott's Michael D'Esopo and Brendán Murphy are credited with leading the strategy and design efforts, respectively. 

China's Rologo presents the new Kemper logo on its web site.

Lippincott's Connie Birdsall served as a juror for the AIGA Kansas City Chapter's seventh annual awards, honoring local design talent for more than 90 works by area designers.

The newly redesigned Lippincott.com is featured by web design gallery Folio Focus.

Branding and design blog The Branding Source took note of Unitrin's new identity as Kemper Corporation, crediting Lippincott's contributions to the project.

The New York Times announces Unitrin's name change to Kemper Corporation, a Lippincott-led rebranding initiative aimed at capitalizing on Kemper's greater brand equity among consumers.  Donald G. Southwell, chairman, president and chief executive of Unitrin, explains that the strength of the Kemper name was confirmed with research showing around 30% greater awareness among customer demographics as compared to Unitrin.  Lippincott's Michael D'Esopo emphasizes that adopting the Kemper name “builds on the strength and stability and credibility in the insurance category” that has been established through over a century of service to consumers.  Executives of the newly minted Kemper Corporation will usher in this new beginning by ringing the bell at the New York Stock Exchange on Thursday morning, and ads announcing the name change will also appear in newspapers.

[RELEASE ISSUED BY KEMPER CORPORATION]

Chicago, August 25, 2011

Kemper Corporation (NYSE: KMPR) proudly announces that Unitrin, Inc. is now Kemper Corporation, and begins trading on the New York Stock Exchange under the “KMPR” ticker symbol today. Chairman, President and Chief Executive Officer Donald G. Southwell will ring the opening bell this morning at the New York Stock Exchange and unveil the company’s new name and brand identity.