ZONIK
Identity
Visual Systems
Launching a retail brand for young trendsetters
in Saudi Arabia
Saudi Arabia’s United Electronics Company realized an opportunity to launch a unique consumer lifestyle brand to appeal to today’s plugged in and technologically- savvy youth.
Challenge
Lippincott was asked to create a new name and brand positioning strategy for what would be a hot retail destination for the technology, entertainment and lifestyle needs of Saudi Arabia’s modern young people. The new venture is a vibrant environment in a café format where young trendsetters come together to explore video and music downloads, gaming, computing, digital photography and mobile telephony.
Actions
Working closely with the client, we developed ideas that communicated to key audiences that something new and different had emerged on the retail market, while at the same time would be culturally appropriate for Saudi Arabia’s conservative society.
ZONIK was selected as the brand name, and a visual identity was crafted to express the energy, movement and excitement of the modern brand. The name and logo perfectly reflect the brand positioning, “the pulse of life”. By having the pulse on the latest innovations, ZONIK is the destination for superior products, unparalleled customer service and engaging content.