Türkiye Is Bankasi
Updating an established brand
Türkiye Is Bankasi was established in 1924 as the country’s first private national bank on the initiative of Mustafa Kemal Atatürk, the founder of modern Turkey.
Challenges
This well-established, uniquely Turkish bank wanted to position itself as a modern technologically advanced institution with European competitors, while building upon its noteworthy heritage
Actions
Retained the bank’s name, well-known in Turkey and fundamentally linked to the country’s modern-day history of economic growth
Updated its ancient Arabic logo symbol to better represent a progressive and globally-competitive institution
Created a comprehensive retail design system for branch offices and newly introduced ATMs, along with identity guidelines for all printed communications and signage