Brand Strategy and Design

Televisa

Revitalizing Televisa

Televisa, a Latin American media giant, was undergoing significant change – economic pressures, increased competition and new senior management – all of which would influence its future business success.

Challenges

Create a comprehensive brand strategy and communications plan to create a better understanding of the new Televisa

Actions

Developed a new positioning statement and image attributes that captured Televisa’s new reality

Developed a master brand architecture to reinforce Televisa’s position as a global entertainment leader

Updated Televisa’s logo to make it more contemporary

Maximized the impact of the new identity by creating a bold new visual system

Created identity guidelines to ensure consistency

Developed decision tools to direct future branding and ensure that operations and marketing initiatives supported the brand positioning and image goals

Created a communications plan including key audiences and messages