Signature Flight Support
Identity
Signage
Soaring ahead
Today, Signature Flight Support is the world's largest flight support operation (FSO) and distribution network for business and commercial aviation services. Offerings include fueling, ground handling, passenger services, maintenance, fuel purchasing and aircraft sales and charter at 48 locations around the world.
Challenges
Page Avjet, traditionally known for aircraft refueling services, broadened its scope of business with the acquisition of Butler Aviation. This provided an opportunity for a repositioning that would unify the company and transform its image from a commodity refueling business to the leading provider of premium,full-service flight support for pilots and passengers
Actions
Repositioned the expanded company with the new name Signature Flight Support
Created a unique logo and design system to communicate the company's commitment to professional, personalized customer service
Applied the system to all company materials, facilities and equipment via comprehensive design guidelines