Shabab Club
Getting in shape
The Shabab Club is the premier Saudi Arabian fitness/sports club and sponsor of the Al-Shabab professional soccer team.
Challenges
The club was in the middle of a major renovation of its facilities. To signal its significant improvements and reflect a more modern offering, the club sought to create a new logo and identity system
Actions
Used the existing team colors, black and white, to create a distinct symbol composed of three waves in a circular pattern, creating a visual reference to aquatic sports and to the shape of a soccer ball
Provided guidelines for the application of the new logo to facilities signage, stationery, marketing communications and promotional items