Sam’s Club Home Office
Environment
Energizing the workplace
Founded in 1983 by Sam Walton, Sam’s Club is the eighth largest retailer in the United States. The members-only warehouse stores have more than 40 million members and over 550 outlets in the US, with nearly 100 international locations in Brazil, China, Mexico and Puerto Rico. Sam's Clubs have a variety of goods, offering discount prices and availability in bulk.
Challenges
Clearly communicate the Sam’s Club brand positioning, brand attributes, heritage, business, culture and member base
Consistently present the Sam’s Club brand through the core visual identity elements (i.e., logo, typography, colors)
Connect with key audiences, including associates, vendors, business partners and financial communities
Visually communicate Sam’s Club as a low cost operator
Create an energetic and inspiring work environment that reflects the Sam’s Club commitment to its members, vendors and associates
Communicate our low impact on the environment through sustainable business practices
Develop a solution that is easy to implement, maintain and does not require frequent updating
Actions
Following our development of their tag line “Savings Made Simple”, and redesign of the new club store concept, Lippincott developed the environmental branding for Sam’s Club’s Home Office headquarters in Bentonville Arkansas.
Sam’s Club’s heritage, philosophy, business, and culture were strategically communicated throughout the environment to educate visitors, business partners, vendors, and employees, helping them better understand the brand’s commitment to its members, and role as a low cost operator.
Utilizing Sam’s Club’s visual identity system, and aspects of the club retail experience, Lippincott develop a palette of elements that were applied throughout the headquarters to bring the brand culture and business to life, while also creating a dynamic and inspiring work environment.
In addition to communicating the brand story and mission, these elements also acted as wayfinding, orientation and signage, making navigation of the office environment both intuitive and informative.