Red Lobster
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Environment
Signage
Process
The wharfside experience
Red Lobster was built on the simple premise that great service was fundamental to success, along with the promise of offering great tasting seafood at a value price.
Challenges
Marking its 25th anniversary, Red Lobster recognized the need to reinvigorate the chain's positioning in a market oversaturated with competing options
Actions
Evaluated existing design elements and consumer attitudes towards seafood dining
Based on this research, implemented a retail strategy centered on the "wharfside experience," through a new visual identity
Reinforced through the redesign of all retail elements, including logo, signage, color, lighting, uniforms and menus