RCA
Broadening their reach
The Radio Corporation of America, a leader in consumer electronics and broadcasting, desired a more appropiate identity as its business grew to embrace new opportunities in aerospace and satellite communications.
Challenges
Develop an identity for a business growing to embrace new opportunities in aerospace and satellite communications
Actions
Broadened the company's identity through a formal change in the name to RCA, recognizing the widespread usage and strong equity created by branded products
Developed a new RCA corporate signature with distinctive and modern letterforms
Created guidelines and standards to ensure a cohesive implementation across all business units