MGM
Rejuvenating the MGM lion
One of the first major movie studios in Hollywood, Metro-Goldwyn-Mayer (MGM) has stood the test of time. The company now runs MGM Pictures and United Artists, making and distributing movies, TV shoes, and home videos. MGM owns several valuable franchises and has expanded into consumer products and other entertainment services.
Challenges
However, in 1965 MGM faced a new era in entertainment marketing and expressed the desire to create a more contemporary image
Actions
Designed a bold and futuristic symbol using the roaring lion as inspiration
Developed eye-catching supporting graphics for use in films and retail