Kelly Services
Innovation in the staffing industry
Kelly Services has become an international leader through its commitment to provide successful staffing and HR solutions to multinational companies. Kelly Services provides successful staffing solu
Challenges
Research revealed that Kelly Services were known only as a source for temporary secretarial services when in fact they provided a variety of part time personnel including computer specialists, hospital workers and accountants.
Actions
Assessed the impact of external communications practices, focusing on employers
Created a branding architecture for the various Kelly offerings, linking them to the Kelly Services parent brand
Created a comprehensive visual design system to unify all of Kelly's corporate and marketing communications materials