Forethought
Planning ahead
A provider of funeral planning services, Forethought guides its customers through the process to provide them with the knowledge needed to make informed choices.
Challenges
Hillenbrand Industries decided to introduce a pre-need funeral planning service, requiring a positioning and identity to appropriately reflect the positive benefits of the service
Actions
Developed the name Forethought to communicate the dignified and thoughtful attitude associated with "pre-need" planning
Created a contemporary, appealing logotype and complementary visual system to reflect the desired image