eCornell
Interactive
Visual Systems
Professional education online
eCornell is a private sector corporation that is a wholly owned subsidiary of Cornell University. It was created in late-2000 for the purpose of enhancing and expanding educational outreach around the world to professionals in fields where Cornell University has proven academic leadership.
Challenges
Create the Cornell learning experience online, differentiating it from competitive online educational offerings and stimulating enrollment among professionals and executives
Actions
Created a distinct eCornell brand identity that leveraged a visual connection to the Cornell logo
Developed positioning, brand attributes and message strategy by audience
Developed a visual system and guidelines
Designed marketing communications program, including capabilities brochure and a dynamic sales presentation for corporate buyers