Daewoo Motors
Driving into new markets
South Korea’s #2 automaker Daewoo Motor Company is a key subsidiary of Daewoo International, a leading trading company.
Challenges
Daewoo had plans to enter the European marketplace, a highly competitive and mature automobile market, and needed a new, compelling identity to help it stand out
Actions
Created greater impact with refinement of the existing logo
Developed an integrated visual system for marketing materials, signage and dealership facilities
Ensured a successful implementation in Europe through dealer introduction, specifications, packages and on-site presentations