Conectiv
Identity
Visual Systems
Powerful connection
Serving one million homes, wholesale, industrial and large commercial customers, Conectiv is focused on becoming the best-performing energy provider on the East Coast.
Challenges
To compete more effectively in the deregulated energy marketplace, Delmarva Power and Atlantic Energy merged all operations under the Conectiv name. Communicating this merger presented identity challenges
Actions
Created a distinctive logo and visual system to convey an assertive customer-focused image
Determined the vision, mission and values to establish a customer-focused culture
Developed a comprehensive corporate communications plan including audiences, positioning, image attributes, key messages by audiences, face-to-face, targeted and mass media recommendations
Developed guidelines to ensure consistent, effective implementation of the new identity