Con Edison
Power player
Con Edison, Inc. is one of the nation’s largest investor-owned energy companies, with approximately $10 billion in annual revenues and approximately $17 billion in assets. The company provides a wide range of energy-related products and services to its customers through six subsidiaries.
Challenges
Consolidated Edison of New York needed a new communications program to raise awareness of the energy utility's new service-oriented philosophy.
Actions
Adopted the popular name Con Edison to create a more positive, contemporary image
Introduced the marketing slogan “Clean Energy” to promote the new corporate philosophy (later changed to "Conserve Energy")
Created the corporate color “Edison Blue” to unify the company's identity across all visual applications, including printed materials, uniforms, vehicles and facilities