Cognistar
Identity
Life long learning
Cognistar is an eLearning provider focused on executive and professional education.
Challenges
Kansas City Technology was a start-up venture dedicated to creating e-learning opportunities for professionals in areas that require continuing education, e.g., law, accounting, medicine, etc. The organization needed to establish itself in the newly emerging professional continuing education area
Actions
Developed a more appropriate name and logo for the company - Cognistar
Created a communications plan that specified the company's positioning and desired image attributes as well as key supporting messages for the company's three important audiences
Developed a visual system, including the look and feel of the company's critical on-line presence, that captured the new brand's desired personality