Clayton, Dubilier & Rice
More than just a name
Clayton, Dubilier & Rice is one of the oldest and most respected private equity investment firms in the world. Since its founding in 1978, Clayton, Dubilier & Rice has invested $3.9 billion in 35 businesses across a broad range of industries.
Challenges
Clayton, Dubilier & Rice, had grown considerably and was entering non-U.S. markets. As the firm introduced its services to a broader market and more competitive environment, the partners recognized a need to treat Clayton, Dubilier & Rice as more than simply the firm's name but also as a brand
Actions
Created a new logo that contemporized the firm's presentation
Designed templates for all stationery items, reports, proposals and presentation screens to enable the firm to achieve format consistency across all of its written communications
Developed identity guidelines to ensure consistent use of the logo