Catalyst
Identity
Visual Systems
A new face for Norske Skog Canada
Open a newspaper, magazine or phone book in one of 300 cities around the world and there’s a good chance you're holding one of Catalyst's products.
Challenges
Norske Skog Canada had acquired rival Pacifica Papers. During the acquisition, Norske Skog reduced its equity stake in the Canadian subsidiary. As a result Norske Skog Canada sought create a powerful new identity
Actions
Developed hypothetical identity relationships that represented a change in ownership, including a new company name
Evaluated brand scenarios and recommended leveraging the Catalyst name with a new visual identity
Created a dynamic new logo and tagline "You'll know us by our stripes," emphasizing the personal and professional aspect of paper production
Introduced a visual system for Catalyst, including recommendations for implementation