AdvaMed
The business of caring
The Advanced Medical Technology Association, AdvaMed, (formerly HIMA) is the largest medical technology association in the world. It represents more than 1,100 innovators and manufacturers of medical devices, diagnostic products and medical information systems. Member companies manufacture 90 percent of the health care technology purchased annually in the United States, and more than 50 percent purchased annually around the world.
Challenges
The Health Industry Manufacturers Association (HIMA) name carried a dated, manufacturing image that did not reflect the dynamic healthcare industry or the organizations innovative member companies
Actions
Developed the name AdvaMed and descriptor, Advanced Medical Technology Association, that captured the transformation of the organization to one representing innovative companies that are developing products that empower patients and enhance their quality of life
Designed a logo to reflect this fundamental change