Through the use of branded scents, sounds and tactile elements, we are able to establish a deeper emotional connection to the brand. We can create consumer preference and help distinguish a brand amidst a sea of competing commodities by carefully crafting and testing sensory appeals that align with the brand personality.
Lippincott, a pioneer in the field, was the first to build a comprehensive sensory identity system across multiple stimuli. Our proprietary Sensory ID process and strong partnerships enable successful exploration, development and market testing of the sensory stimuli including scent, sound and tactile elements. Sensory ID, combined with our Customer Experience Mapping capabilities enable Lippincott to effectively incorporate the branded sensory elements into the customer experience across all relevant touchpoints.