A critical success factor for a Web site is the quality and comprehensiveness of its information strategy. This is the foundation that specifies who the site is for, what it contains and what it will do.
It is also key to determining how your systems integration, technical support and customer service resources should develop and maintain the site.
At Lippincott, we create Web information strategies that define:
- Audiences—external and internal—and their needs
- Objectives, value proposition and metrics
- Organizing principles, narrative themes and storylines
- Content categories, elements, hierarchies, relationships
- Functionality and interactivity
- Navigation schemes and linkages
- Content workflow and development procedures
- Phasing and extensibility
- Common components—content, navigation and functions—that can be leveraged across multiple sites
Information strategy elements:
- Mindset mapping
- Organizing principles
- Content planning and management
- Mapping, blueprints and wireframing
- Usability testing
- Site metrics