/* 
creating an array for each popup image.  
format goes as such:
image = array of image properties(imagename,width,height,heading,copy) 
enjoy! :) */


popups = new Array();
popups[0] = ['roberts03_1.gif','433','166','Exhibit 1:','Origins of brand image.'];
popups[1] = ['jurk01_1.gif','541','307','Exhibit 1:','Dimensions of Brand Risk'];
popups[2] = ['jurk01_3.gif','594','446','Exhibit 3:','How is your brand perceived? Typical perception ovelap among key audiences.'];
popups[3] = ['hogan02_1.gif','421','493','Exhibit 1:','One of the reasons for this failure, the research found, is the lack of  pre-deal planning about post-deal management. This includes issues involving brand,  which creates one of the first post-merger impressions that customers, employees,  and investors have of the combined company.'];
popups[4] = ['survey_1.gif','596','277','',''];
popups[5] = ['almquist01_1.gif','596','231','Exhibit 1:','A strong brand can make a dramatic difference in the likelihood of a customer choosing one product or service over another (all else being equal).'];
popups[6] = ['almquist01_2.gif','493','416','Exhibit 2:','Brand consistency and shareholder value growth.'];
popups[7] = ['almquist01_3.gif','596','251','Exhibit 3:','Brand equity quantification and deconstruction.'];
popups[8] = ['pierce01_1.gif','593','336','Exhibit 1:','A strong brand can make a dramatic difference in the likelihood of a customer choosing one product or service over another (all else being equal).'];
popups[9] = ['pierce01_2.gif','586','440','Exhibit 2:','A brand self-assessment can identify areas where a company\'s brand needs to be strengthened.'];
popups[10] = ['pierce01_3.gif','594','374','Exhibit 3:','Different situations call for different brand architecture models.'];
popups[11] = ['kania01_1.gif','596','175','Exhibit 1:','VF steals a march on Levi Strauss.'];
popups[12] = ['kania01_2.gif','596','318','Exhibit 2:','Emergence of the mass market for cellular phone.'];
popups[13] = ['kania01_3.gif','596','312','Exhibit 3:','Technological vs. easy-a contrast in ad themes.'];
popups[14] = ['kania01_4.gif','596','307','Exhibit 4:','Media spending on cellular communications.'];
popups[15] = ['kania01_5.gif','592','441','Exhibit 5:','1996 global shares of top six motorcycle manufacturers.'];
popups[16] = ['kania01_6.gif','586','258','Exhibit 6:','Harley-Davidson\'s stock compared with S&P500.'];
popups[17] = ['feakins01_1.gif','545','399','Exhibit 1:','In gasoline and convenience retailing, launching a new brand image  campaign, in tandem with changing the site operations to support the brand, is far  more effective than doing either one in isolation.'];
popups[18] = ['heaton01_1.gif','593','429','Exhibit 1:','Analysis of customer "moments of truth" in retail banking shows  how human interaction magnifies, both positively and negatively, how a customer  feels about a brand.'];
popups[19] = ['heaton01_2.gif','496','317','Exhibit 2:','A U.S. property/casualty insurer found that delivering a good claims experience led by an outstanding agent had a sizable advantage in cross-selling life insurance.'];
popups[20] = ['heaton01_3.gif','544','341','Exhibit 3:','Delivering the branded customer experience.'];
popups[21] = ['heaton01_4.gif','495','421','Exhibit 4:','Human capital should be aligned with the brand in six areas.'];
popups[22] = ['heaton01_5.gif','496','344','Exhibit 5:','Home Depot\'s branded experience has produced superior value for shareholders.'];
popups[23] = ['heaton01_6.gif','494','412','Exhibit 6:','Continental\'s turnaround.'];
popups[24] = ['roberts01_1.gif','393','386','Exhibit 1:',''];
popups[25] = ['roberts01_2.gif','390','335','Exhibit 2:',''];
popups[26] = ['roberts01_3.gif','397','400','Exhibit 3:',''];
popups[27] = ['atkins01_1.gif','596','144','Exhibit 1:','Recessions occur frequently in the global economy.'];
popups[28] = ['atkins01_2.gif','596','468','Exhibit 2:','Not all customer segments are equally profitable.'];
popups[29] = ['atkins01_3.gif','413','547','Exhibit 3:','Recessions do not shut the door to growth, as NTT DoCoMo shows.'];
popups[30] = ['atkins01_5.gif','580','225','Exhibit 5:','Business intelligence systems, the next step in digital business design.'];
popups[31] = ['pierce02_1.gif','590','265','Exhibit 1:','Brand-building is growing in importance due to a number of pressures.'];
popups[32] = ['pierce02_2.gif','573','533','Exhibit 2:','Before the economy slowed, a group of Fortune 500 marketing executives expected:'];
popups[33] = ['att_timeline.jpg','540','514','',''];
popups[34] = ['s96_measbrand.jpg','550','358','',''];
popups[35] = ['s96_chart1.gif','572','339','',''];
popups[36] = ['s96_chart2.gif','460','210','',''];
popups[37] = ['s96_chart3.gif','460','299','',''];
popups[38] = ['s96_chart4.gif','460','209','',''];
popups[39] = ['s96_chart5.gif','460','272','',''];
popups[40] = ['s95_creating03.gif','500','312','',''];
popups[41] = ['s95_creating04.gif','500','196','',''];

/* dynamically creating window & populating with chosen array's elements */

newWin = new Object;
newWin.closed = true;
function goPop(arg){

if (!newWin.closed) {  
        newWin.close();
      }
	  
var width = parseInt(arg[1],10);
width = width + 50;
var height = parseInt(arg[2],10);
height = height + 160;
var specs = 'toolbar=0,location=0,directories=0,status=0,menubar=0,resizeable=1,scrollbars=0,width=' + width + ',height=' + height;  
  
newWin = window.open('','',specs);

newWin.document.writeln('<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">');
newWin.document.writeln('<html xmlns="http://www.w3.org/1999/xhtml">');
newWin.document.writeln('<head>');
newWin.document.writeln('<title>Lippincott Mercer: Image Closeup</title>');
newWin.document.writeln('<link rel="stylesheet" type="text/css" href="../styles/simple.css" />');
newWin.document.writeln('<link rel="stylesheet" type="text/css" media="print" href="../styles/print.css" />');
newWin.document.writeln('<style type="text/css" media="screen">');
newWin.document.writeln('@import "../styles/advanced.css";');
newWin.document.writeln('</style>');
newWin.document.writeln('<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />');
newWin.document.writeln('</head>');
newWin.document.writeln('<body>');
newWin.document.writeln('<p class="popup">');
newWin.document.writeln('<strong>' + arg[3] + '</strong>');
newWin.document.writeln(arg[4]);
newWin.document.writeln('</p>');
newWin.document.writeln('<img src="../images/' + arg[0] + '" width="' + arg[1] + '" height="' + arg[2] + '" class="popup">');
newWin.document.writeln('<p class="popup"><a href="javascript:window.close();">close window</a></p>');
newWin.document.writeln('</body>');
newWin.document.writeln('</html>');
newWin.document.close();
newWin.focus();
}

/* also sticking bio window function i here, so we don't have to link 2 different scripts */
function openWin(theURL) {
  theWindow = window.open(theURL,'','width=580,height=400,toolbar=no,scrollbars=yes');
}