Brand Strategy and Design

Vincent Parisse

  • Partner, Strategy
  • Paris

Expertise

  • Brand positioning
  • Brand architecture and portfolio
  • Brand valuation
  • Customer experience and marketing mix
  • Brand activation

Connect

Work

For more than 13 years, Vincent has specialized in solving strategic, marketing and customer experience challenges for B2C and B2B organizations worldwide, particularly throughout Europe. His experience spans numerous industries: retail (food, specialty, online), travel and tourism, telecommunications, banking and insurance, durables, chemicals and steel.

His areas of expertise include brand strategy and positioning, brand architecture and portfolio optimization, brand migration and valuation. He also specializes in brand-related applications and implications on customer experience, involving marketing mix assessment, customer segmentation, offer and customer program design and distribution policies.

Vincent's clients have included Allianz, Alpitour, Arcelor, Carrefour, Club Med, Credit Agricole, Danone, eBay, Electrolux, Finaref, Galeries Lafayette, H&M, ING, Natixis, NewMan, Office Depot, Pierre & Vacances, PPR, SABIC, Samsung, SFR, SNCF, Système U, Wana and Yves Rocher.

 

Musings

"Creating brand strategy involves a unique alchemy of rational and emotional sensations. It makes me feel good to use both 'sides' of my brain in order to deliver solutions that are anchored in real life as much as enriched with creative touch.

Years ago, I discovered a passion for gardening. Therefore, I consider building and feeding a brand to be like growing a garden with trees, flowers and vegetables: it is a delicate balance, it deserves attention and care, and it requests passion and commitment."

"Grow your brand like you grow your garden, with passion, care and patience."

Background

Before joining Lippincott, Vincent was a principal at Oliver Wyman (previously Mercer Management Consulting).

He began his career as a marketing analyst at the European headquarters of Monsanto in Brussels, where he was involved in the analytical process leading to the strategic positioning of new agro-chemical products.

A native of Belgium, Vincent holds a degree in commercial engineering from the ICHEC in Brussels.  He is fluent in French, English, Dutch and Spanish.