Steven Lawrence
- Senior Partner, Strategy
- New York
Expertise
- Brand science techniques
- Brand strategy development
- Brand strategy implementation
- Employee brand activation and engagement
Connect
Work
Steve leads Lippincott’s capabilities helping clients develop brand-led employee engagement. He has over two decades of cross-industry consulting experience and leadership, including 15 years at Lippincott.
He has worked with American Express, Avianca Airlines, Bank of America, Chevron, Citibank, Continental Airlines, Corporate Executive Board, Deloitte & Touche, Delta Air Lines, Fujitsu, General Motors, McGraw-Hill, Northwestern Mutual, Stanley Black & Decker, TACA Airlines, UMW and Walmart.
Musings
"Helping management teams making really positive and exciting changes happen—this is what gives me the most satisfaction. Most senior managers only deal with core company brand strategy once or twice in a career, and helping them to make the most of those golden opportunities is a great thrill and challenge for me."
"Everything should be made as simple as possible, but not simpler."—Albert Einstein
Background
Steve was previously executive director at Landor Associates where he led key client work. Earlier, he was the president of True North Branding and Design Group. He began his career at Yankelovich, Skelly and White, the marketing research and consulting firm.
Etcetera
Steve's work has been published in Booz Allen's Strategy+Business and he has spoken at The Conference Board and other industry events.