Stefan Fillip
- Head of Asia
- Hong Kong
Expertise
- Brand strategy
- Brand architecture
- Brand portfolio management
- Naming systems
- Brand equity assessment and valuation
- Customer segmentation and brand alignment
- New product/service and value proposition development
Connect
Work
Stefan has over 16 years of consulting experience, specializing in the development of brand and marketing strategies. He is a member of the firm’s executive committee and leads Lippincott’s operations in Asia. Stefan has been working across the region for over 11 years.
His clients have included Bobcat, DaimlerChrysler, Doosan Group, Doosan Infracore, Envision Energy, Guangzhou Honda, Hilton Hotels, Huawei Technologies, Hyundai Card, Kia Motors, Korea Exchange Bank, Renault Samsung Motors, Samsung Card, Samsung Electronics, Samsung Life Insurance, Samsung Securities, Shenzen Development Bank, SK Energy, SK Group, SK Telecom, Sun Life Insurance and UMW Holdings.
Background
Before joining Lippincott, Stefan was a principal at Oliver Wyman (formerly Mercer Management Consulting) where he directed corporate strategy, marketing strategy and business design projects for clients in telecommunications and high-tech industries. Prior to that, he was an in-house consultant at Mercedes Benz and an Assistant Professor in marketing at the University of Kaiserslautern/Germany.
Etcetera
Stefan holds a master’s degree in business administration and engineering and a Ph.D. in marketing and new product development from the University of Kaiserslautern in Germany.