Simon Glynn
- Head of Europe
- London
Expertise
- Brand positioning and architecture
- Branded customer experience
- Customer insight
Connect
Work
Simon is a senior partner and head of Lippincott’s European business and is a member of the firm’s executive committee. He has 20 years of consulting experience for clients in Europe, North America, the Middle East and Asia-Pacific. Based in London, he specialises in brand strategy and branded customer experience linked to business strategy and organisation.
Simon’s work has included refocusing product and service strategies around the brand factors that truly drive demand in the market; developing new brand positionings; brand-led transformation of organisations and the customer experience; and developing communication strategies for customers, investors and employees, including naming, brand architecture and messaging.
His clients have included AEGON, Al Ghurair, Aviva, Barclays, British Gas, Capital One, the Carbon Trust, The Climate Group, Disney, DP World, du, Elsevier, Giti, HSBC, Mashreq, MTV, NatWest, Nokia, Nokia Siemens Networks, Office Depot, Orange, The Prince’s Charities, QVC, Royal Bank of Scotland, The Royal Navy, Sama Dubai, Standard Chartered, Swisscom, Virgin Atlantic and the World Business Council for Sustainable Development
Musings
"For me, brand strategy consulting brings together several interests: the ideas and analytics from a career in strategy consulting, a passion for design (I’ve run a modern architecture web site for more than ten years), and a fascination with the psychology of how people can respond to brand ideas, inside an organization as much as outside."
Background
Prior to joining Lippincott, Simon was a vice president at Oliver Wyman (formerly Mercer Management Consulting). He previously held positions with Arthur D. Little, Cable & Wireless and BT.
Simon holds an M.A. in physics from the University of Cambridge.