Rick Wise
- Chief Executive Officer
- Boston
Expertise
- Brand strategy
- Innovation
- Customer experience
- Brand portfolio strategy
Connect
Work
Rick delivers 20 years’ experience in consulting along with extensive specialization in brand strategy development, brand portfolio management, customer experience design and retail strategy innovation. As CEO, he oversees continuous evaluation and innovation in Lippincott’s design and strategy practices while continuing to advise clients on their branding issues.
Rick's clients have included Chevrolet, Clear Channel, Hershey, Intuit, Johnson Controls, Sabic, Samsung, USG and Walmart.
Musings
"I am excited by the role we play in helping clients to make tangible the powerful emotional appeal of their brands. The advent of digital channels and connectivity enhances the opportunities to connect brands with their audiences.
I have lifelong love of water and the coast of Maine. I enjoy spending time there with my wife and three children. And I am a sucker for French fries."
Background
Prior to serving as CEO, Rick was head of Lippincott’s brand strategy practice.
Etcetera
Rick speaks frequently on the topic of brands and customer-centered marketing strategy and has written for such publications as Harvard Business Review, The Wall Street Journal, The Financial Times and MIT Sloan Management Review. He is the co-author of the book How to Grow When Markets Don’t (Warner Business Books, 2003).
Rick holds a B.A. from the University of Pennsylvania and an M.B.A. from The Wharton School of the University of Pennsylvania.