Nital Patel
- Partner, Strategy
- New York
Expertise
- Brand portfolio analysis
- Brand strategy
- Customer experience analysis
- Positioning
- Retail Strategy
- Tagline development
Connect
Work
Nital manages branding and naming efforts for both consumer and corporate brands for Lippincott. He brings clients over 10 years of experience uncovering insights, building brands and measuring results.
He has worked with Air Products, Andersen Windows, Baker Tilly, Chevrolet, Clear Channel, Coca-Cola, General Electric, Hershey’s, Humana, Natixis, Pizza Hut, Sam’s Club, Samsung, Walmart and WL Gore.
Musings
"My mother told me that my first word was 'why?' Since then, my curiosity has led me to places I’d never expect and of course many random web searches (or the library in my more youthful days). But the question has also come to symbolize my perspective on life. I’m an observer by nature and continually ask myself why things are the way they are—or aren’t. And fortunately, I’ve found a profession where that comes in handy."
"I’m not a quote person."
Background
Prior to joining Lippincott, Nital worked in brand management for Kraft Foods and Revlon as well as at Cornerstone Research where he managed valuation analyses.
Etcetera
Nital is a member of the International Branding Association.
He holds a B.A. in sociology and economics, an M.S. in engineering-economic systems and operations research and an M.B.A. from Stanford University.