John Kennedy
- Partner, Business Development
- New York
Expertise
- Positioning
- Developing strategic alliances
- Facilitation
Connect
Work
John specializes in developing new opportunities, creating new revenue streams and building strategic alliances.
His clients have included Abbott Labs, Ann Taylor Stores, Dell, Diocese of Bridgeport, Lincoln Financial, Macy’s, Stanley Black & Decker, Tyco, Williams Co. and Yahoo! HotJobs.
Musings
"I enjoy the challenge of finding new opportunities—of applying our experience, thinking and tools to help clients in their jobs and with their brands. The field of marketing is changing so rapidly, and there are always new applications to be helpful."
"The most powerful factors in the world are clear ideas in the minds of energetic people of goodwill."—J. Arthur Thompson
Background
Prior to joining Lippincott, John was senior vice president and head of the New York office of Wirthlin Worldwide, a premier research-based consulting firm specializing in branding and communications issues. Wirthlin was acquired by Harris Interactive and integrated in 2005.
Etcetera
John is a sought-after speaker and has presented at events run by the Advertising Research Foundation, CASRO, The Conference Board and the Luxury Marketing Council. His work has won a David Ogilvy Award from the Advertising Research Foundation.
John holds a B.A. in political science and philosophy from Union College.