Fabian Diaz
- Partner, Design
- New York
Expertise
- Branded customer experience
- Retail environments
- Product design
Connect
Work
Fabian has 20 years of experience in corporate identity, branding and design. He specializes in developing award-winning branded environments such as exhibits, retail environments, trade shows and corporate interiors.
Fabian led the design of Nissan Motors’ award-winning dealership concept and the new dealership design for the worldwide implementation of their Infiniti luxury brand.
He has worked with AT&T, BMW, Chevron, Citi, Citizens Bank, Delta Air Lines, Doosan, ExxonMobil, Infiniti, LG Electronics, Microsoft, Mobily, Nextel, Nissan, RadioShack, Samsung, SK, Sony, Starbucks and Tesco.
Musings
"Brands are defined by distinctive experiences that engage you to create moments of connection."
Background
Prior to joining Lippincott, Fabian was a design partner at Blumlein Associates, a firm specializing in corporate tradeshows and interiors. There he directed the design development for Sony’s North America Tradeshows; the AT&T New York Advertising Offices and VIP Conference Center at Epcot in Florida; and the Lucent Technologies Product Gallery at Bell Laboratories.
Etcetera
Fabian is the recipient of design awards such as the American Graphic Design Award for his work with Lucent Technologies and Sony; the SEGD MEMT Award for work on Nissan; the ISP/VM+SD Store of the Year Award for Citizens Bank; ISP/VM+SD Innovation Award and the Chain Store Magazine International Store of the Year Award for the Infiniti Retail Environment Design; and the Retail Design Institute, Store Design Award for Mobily flagship stores.
He co-authored an article "Mapping the Customer's Experience Through Brand Design" for The Design Management Review.
Fabian has taught classes at Pratt Institute on environmental design and creative visualization.
He is a member of SEGD.
Fabian holds a B.I.D. in design from Pratt Institute. He is fluent in Spanish and English.