Brand Strategy and Design

Doris Lee

  • Strategy
  • Hong Kong

Work

Doris is a consultant in brand strategy based in Lippincott’s Hong Kong office. With over 7 years of experience in the advertising, marketing and communication field, she has been involved in marketing some of the world’s most famous brands as well as some leading Asian brands.

Her clients have included Citic Bank International, Doosan Group, Samsung, Shenzhen Development Bank and Sun Life Financial.

Musings

"I’ve always loved to meet ingenious people with diverse backgrounds; it is the best way to get inspired and grow in wisdom. It’s a privilege that I get to travel around and work with people and clients of different cultures here in Lippincott, one that makes my mind become more curious and powerful. I also like the idea of sharing my own thoughts and experience, and I love to do this through my amateur photography."

Background

Prior to joining Lippincott, Doris worked for Alan Chan Design Company on branding and design projects in the Greater China region, including The Four Seasons Hotel, National Centre for the Performing Arts (Beijing) and a number of promising Chinese brands. She has also managed pro bono initiatives for the Hong Kong Design Centre and the Hong Kong East Asian Games. Earlier, she was an Account Manager at JWT where she managed advertising campaigns and print production for Nike, Sony, Pfizer and The Bank of East Asia.

Doris holds a B.B.A. from the University of Hong Kong.