Allen Gove
Work
Allen specializes in brand strategy development including positioning, naming and brand architecture.
His clients have included Coca-Cola/Beverage Partners Worldwide, Harland Clarke, Pizza Hut, USG and Walmart.
Background
Allen was formerly a director of strategic marketing for Fidelity Investments where he managed strategic projects including customer and competitive analysis, market positioning and customer segmentation. Earlier, he was an associate at Oliver Wyman (formerly Mercer Management Consulting) where he specialized in brand and marketing strategy, working for such clients as Bristol-Myers Squibb, IBM and Pfizer.
Etcetera
Allen holds a B.S. in building sciences and a Bachelor of Architecture from Rensselaer Polytechnic Institute. He received his M.B.A. at the Tuck School of Business at Dartmouth College.