Unitrin's transformation into Kemper Corporation is deemed a "smart and strong rebranding" by Indentityworks.  Lippincott's Michael D'Esopo and Brendán Murphy are credited with leading the strategy and design efforts, respectively. 

The Wall Street Journal examines the trend of retro packing for major brands such as Tide, Doritos and Cheerios.  Lippincott senior partner Brendàn Murphy shares some insights on what gives these brands their vintage look: brown, yellow and orange color palettes, letter blocks, retro typeface and flat design all evoke the nostalgia of 60's and 70's era brands.

With a multimillion-pound campaign intended to establish its consumer appeal, Viking ultimately hopes to challenge Amazon's dominance in the online retailing of office furniture and technology.  To this end, Lippincott was enlisted to assist with website redesign in addition to other positioning and visual identity services.  The Viking rebrand was recently supported by TV and radio spots featuring the tagline: " All the inspiration your office needs."

STEP Best of Web honored Lippincott’s Earth Pledge design as a winner in their competition.  Jenifer Lehker comments on the Periodic Table design.

New York, October 10, 2005

Design and brand strategy consultancy Lippincott Mercer has created the name and identity for Catalyst, a leading producer of mechanical printing papers in North America. The company was previously known as NorskeCanada and will begin operating as Catalyst immediately. On October 7, it began trading under a new ticker symbol–CTL–on the Toronto Stock Exchange.

New York, October 31, 2005

Design and brand strategy consultancy Lippincott Mercer has created the new visual identity for SK, Korea’s third largest conglomerate. The identity was created as part of an initiative to symbolize the repositioning of SK as a leading global enterprise for the 21st century.

New York, October 11, 2005

Design and brand strategy consultancy Lippincott Mercer has created the new name and visual identity for Aptuit, an emerging leader in the provision of drug development services to pharmaceutical and biopharmaceutical innovators worldwide. The company was formerly known as Global Pharmaceutical Development, a name that was intended to be a placeholder while private equity financing was underway for the emerging company.

Dynamic logo leverages the visual equities of Sprint and Nextel to express flexibility, freedom and choice

New York, September 28, 2005

Design and brand strategy consultancy Lippincott Mercer has announced that it has developed a visual identity for the new Sprint, the “go-to-market” brand name for the Sprint Nextel Corp., which was formed by the merger of Sprint Corp. and Nextel Communications, Inc. The Sprint identity supports the company’s brand positioning and is reflected prominently in signage, products, retail environments, communications and advertising.

New York, May 04, 2005

Leading design and brand strategy consultancy, Lippincott Mercer, has developed a new corporate identity for Metafore, a non-profit organization that partners with leaders in business and society to create innovative, market-based approaches to conserve, protect and restore the world’s forests and communities.

New York, July 07, 2004

Lippincott Mercer, a leading design and brand strategy consultancy, has revitalized the visual identity for Nissan’s luxury brand, Infiniti. The redesigned Infiniti logo made its world debut in the automaker’s new advertising campaign and on the Infiniti M Concept vehicle unveiled at the 2004 New York International Auto Show.