Brand New Praises Kemper Name and Logo
The former Unitrin's rebirth as Kemper Corporation garners the approval of Brand New, as does their new Lippincott-designed identity. The Kemper logo receives high marks in particular for its "welcome simplicity" and the identity overall succeeds in representing change without alienating current customers.
Identityworks Reviews New Kemper Corporation Identity
Unitrin's transformation into Kemper Corporation is deemed a "smart and strong rebranding" by Indentityworks. Lippincott's Michael D'Esopo and Brendán Murphy are credited with leading the strategy and design efforts, respectively.
Rologo Features Kemper Logo
China's Rologo presents the new Kemper logo on its web site.
Unitrin’s Transformation to Kemper Announced in The Branding Source
Branding and design blog The Branding Source took note of Unitrin's new identity as Kemper Corporation, crediting Lippincott's contributions to the project.
The New York Times Reports on Kemper Corporation’s Official Debut
The New York Times announces Unitrin's name change to Kemper Corporation, a Lippincott-led rebranding initiative aimed at capitalizing on Kemper's greater brand equity among consumers. Donald G. Southwell, chairman, president and chief executive of Unitrin, explains that the strength of the Kemper name was confirmed with research showing around 30% greater awareness among customer demographics as compared to Unitrin. Lippincott's Michael D'Esopo emphasizes that adopting the Kemper name “builds on the strength and stability and credibility in the insurance category” that has been established through over a century of service to consumers. Executives of the newly minted Kemper Corporation will usher in this new beginning by ringing the bell at the New York Stock Exchange on Thursday morning, and ads announcing the name change will also appear in newspapers.
Unitrin Officially Kemper; Unveils New Name and Brand Identity
[RELEASE ISSUED BY KEMPER CORPORATION]
Chicago, August 25, 2011
Kemper Corporation (NYSE: KMPR) proudly announces that Unitrin, Inc. is now Kemper Corporation, and begins trading on the New York Stock Exchange under the “KMPR” ticker symbol today. Chairman, President and Chief Executive Officer Donald G. Southwell will ring the opening bell this morning at the New York Stock Exchange and unveil the company’s new name and brand identity.
Unitrin Adopts “Legendary” Kemper Name
Unitrin Inc. Chairman, President and Chief Executive Officer Don Southwell announced his company's name change to Kemper Corp., a "legendary" moniker that has greater brand equity among consumers, according to research performed by Lippincott. According to Southwell, the new name is just part of a more comprehensive brand launch.